Email Marketing

review gating

What Is Review Gating & How Can It Hurt Your Business?

Building your service company’s online reputation is critical to its success, and customer reviews can make or break your chances of landing a potential client. As a result, many businesses have used review gating to defend against the backlash caused by negative reviews from unhappy customers. Review Gating & Avoiding Negative Feedback Google is cracking …

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How to Capture More Leads for Your Service Company

About a year ago we started using coupon opt-ins to capture more leads and improve website conversions for appliance repair companies. (By coupon opt-ins I mean a pop-up that asks the customer to give you their email address in exchange for a coupon like this.) We had a pretty big pushback from some of our clients on this …

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