review gating
Email Marketing
Scott Kennedy

What Is Review Gating & How Can It Hurt Your Business?

Building your service company’s online reputation is critical to its success, and customer reviews can make or break your chances of landing a potential client. As a result, many businesses have used review gating to defend against the backlash caused by negative reviews from unhappy customers. Review Gating & Avoiding Negative Feedback Google is cracking

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how to boost a facebook post
Social Media
Christina Kraker

3 High Performing Facebook Ads for Your Service Company

When it comes to Facebook Advertising, most service company owners have a hard time computing the value. Owners want to analyze marketing dollars in terms of booked appointments, and since booked service appointments rarely originate from social media platforms (at least for now), the value can’t be calculated in terms of Cost Per Booked Appointment. So why

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how to boost a facebook post
Social Media
Dana Oates

How to Boost a Facebook Post

Practically every business has a Facebook page these days. That means a whole lot of competition for views and other interaction. Simply posting a picture here and there might not be quite enough to get your page in front of viewers anymore.

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Email Marketing
Christina Kraker

How to Capture More Leads for Your Service Company

About a year ago we started using coupon opt-ins to capture more leads and improve website conversions for appliance repair companies. (By coupon opt-ins I mean a pop-up that asks the customer to give you their email address in exchange for a coupon like this.) We had a pretty big pushback from some of our clients on this

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get more 5 star reviews for service business
Reviews
Nathan Kraker

8 Ways to Get More Repair Jobs with Your Reviews

Online reviews are the new word of mouth. Many consumers will check a company’s online reviews prior to making a purchase decision, which is why it is important to manage your online reviews on a daily basis. Below are 8 quick and simple ways to use your reviews to help your local SEO, marketing, and

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