When it comes to Facebook Advertising, most service company owners have a hard time computing the value. Owners want to analyze marketing dollars in terms of booked appointments, and since booked service appointments rarely originate from social media platforms (at least for...
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Practically every business has a Facebook page these days. That means a whole lot of competition for views and other interaction. Simply posting a picture here and there might not be quite enough to get your page in front of viewers anymore....
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About a year ago we started using coupon opt-ins to capture more leads and improve website conversions for appliance repair companies. (By coupon opt-ins I mean a pop-up that asks the customer to give you their email address in exchange for a...
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The Google Chrome 62 Browser update is due to release in October 2017. This update could have a huge impact on service companies taking online service requests since the update targets websites with fillable forms....
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Online reviews are the new word of mouth. Many consumers will check a company’s online reviews prior to making a purchase decision, which is why it is important to manage your online reviews on a daily basis. Below are 8...
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Alas! After three long weeks, Google has resolved the (not set) issue with the Google Analytics AdWords Matched Search Query data. On November 12th, we reported that nearly half of the AdWords Search Query data was showing as (not set)—and...
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Note: This Reported Issue Has Been Resolved. Read about the resolution here. We’re not trying to be dramatic, but we have (hopefully temporarily) lost almost half of our Google Analytics AdWords Matched Search Query data! Let me explain: On November...
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