All posts by: Christina Kraker

When it comes to Facebook Advertising, most service company owners have a hard time computing the value. Owners want to analyze marketing dollars in terms of booked appointments, and since booked service appointments rarely originate from social media platforms (at least for...
Continue Reading →
About a year ago we started using coupon opt-ins to capture more leads and improve website conversions for appliance repair companies. (By coupon opt-ins I mean a pop-up that asks the customer to give you their email address in exchange for a...
Continue Reading →
Alas! After three long weeks, Google has resolved the (not set) issue with the Google Analytics AdWords Matched Search Query data. On November 12th, we reported that nearly half of the AdWords Search Query data was showing as (not set)—and...
Continue Reading →
Note: This Reported Issue Has Been Resolved. Read about the resolution here. We’re not trying to be dramatic, but we have (hopefully temporarily) lost almost half of our Google Analytics AdWords Matched Search Query data! Let me explain: On November...
Continue Reading →
On September 25, 2014, Google launched the latest Panda Update. For those who may not know, the Panda Updates are a long series of Google algorithm changes meant to stop websites with poor quality content from ranking in Google Search....
Continue Reading →
The first question we get from service companies wanting to bring in more leads via the Internet is typically: “Should I Invest in SEO or PPC?” The answer to this question, of course, isn’t cut and dry. In a perfect...
Continue Reading →
We’re at it again with some fun Viral Video Marketing! On June 1oth ServicersWeb was featured on Good Day Sacramento to showcase our most recent viral video project. This was the third time Good Day Sacramento has shown one of...
Continue Reading →