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Posts filed under: AdWords

Why am I seeing (not set) in my Google Analytics AdWords Matched Query Report?

Note: This Reported Issue Has Been Resolved. Read about the resolution here. We’re not trying to be dramatic, but we have (hopefully temporarily) lost almost half of our Google Analytics AdWords Matched Search Query data! Let me explain: On November...
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Should I Invest in SEO or PPC?

The first question we get from service companies wanting to bring in more leads via the Internet is typically: “Should I Invest in SEO or PPC?” The answer to this question, of course, isn’t cut and dry. In a perfect...
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Adwords Exact Match Changes

Google announced a new change to Google AdWords Exact Match keywords. This is a quick video explaining the changes and how they may affect your Google AdWords account....
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How to See Invalid Clicks in Google AdWords

In the majority of cases, Google automatically filters out an invalid click before the click hits your account. As a result, you won’t see the invalid click activity in your “Clicks” column or posted as click activity to your transaction...
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