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All posts by: Christina Kraker

  • (not set) Issue
Alas! After three long weeks, Google has resolved the (not set) issue with the Google Analytics AdWords Matched Search Query data. On November 12th, we reported that nearly half of the AdWords Search Query data was showing as (not set)—and...
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Note: This Reported Issue Has Been Resolved. Read about the resolution here. We’re not trying to be dramatic, but we have (hopefully temporarily) lost almost half of our Google Analytics AdWords Matched Search Query data! Let me explain: On November...
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On September 25, 2014, Google launched the latest Panda Update. For those who may not know, the Panda Updates are a long series of Google algorithm changes meant to stop websites with poor quality content from ranking in Google Search....
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The first question we get from service companies wanting to bring in more leads via the Internet is typically: “Should I Invest in SEO or PPC?” The answer to this question, of course, isn’t cut and dry. In a perfect...
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We’re at it again with some fun Viral Video Marketing! On June 1oth ServicersWeb was featured on Good Day Sacramento to showcase our most recent viral video project. This was the third time Good Day Sacramento has shown one of...
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In the majority of cases, Google automatically filters out an invalid click before the click hits your account. As a result, you won’t see the invalid click activity in your “Clicks” column or posted as click activity to your transaction...
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If you run a business with a call center or customer service team, you likely have multiple employees interacting with your clients throughout the day. When responses to customer issues are spread across several employees or departments, consistency and accuracy...
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